bike tread in snow

New Belgium Tread

Posted on | Shot on at 17:00:00

This is a pretty cool guerilla marketing campaign on the part of New Belgium brewing. They have a limited-edition Fat Tire Amber Ale cruiser that they sell/give away at promos. The tread in the tire spells out New Belgium and Fat Tire Amber Ale. Pretty sweet.

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  • it’s actually not a bad idea.. i like it! :D first time i’ve seen treads like these too.. nice shot! :)

  • Awesome tire track! hopefully they tested it such a tire tread for it’s safety under snowy conditions before going around town advertising.

  • i’ll say! that is so cool. and makes for a great image.

  • Great image, but I’d rather not start start seeing advertising in tire tracks! (I know, I’m an old crank!)

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  • Shutter speed: 1/25 sec
  • Focal length: 7400 mm
  • Aperture: f/2.8


The photo New Belgium Tread by Joseph Bergantine is licensed under a Creative Commons BY-NC-SA License. Licensing Terms and Conditions.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License to Joseph Bergantine.